Happy New Year! Now comes the time of reminiscing and preparing for the year ahead. For the web-sceptics or emerging artists who haven’t caught onto digital self-promotion trend, this post is for you. We’ve compiled a list of resolutions for a fresh start to your online artistic career.
1. Come out of your shell
Long gone are the days of the bohemian solitary artist. It’s all about sharing and opening yourself to the world. Now this comes with a change in mindset. You need to come out of your shell and exploit the FREE wonders of the internet. It’s incredible to see how supportive some artist communities are online.
2. Plan ahead
Have a chat with yourself and determine some clear objectives to direct your personal brand. Who is your art directed at? Do some research on similar artists to you. Look at their aesthetic and presentation. How do they communicate? What social media platforms are they on? By planning ahead, you will find it easier to develop consistent content and remain productive.
3. Determine your visual identity
It might be worth investing in good camera. If you’re limited on resources, do your best at capturing your artwork under the best lighting. Think of the composition, the setting and styling of the image. Again, get some inspiration from other artists to see how they present their work then reproduce it in your own way. You want your gallery to have a unique and eye-catching aesthetic!
4. Set up social media accounts
Key point. Decide which social media platforms suit your work best and open up one or several accounts. Social media used properly can seriously amplify your content through effective hashtags and shares. Stay active on different platforms by posting regularly but also commenting and engaging with others artists. There are hundreds of accounts and artist communities designed to feature and support independent artist so find your niche! You can also set yourself a schedule to keep track of your posting frequency and evaluate your social media activity in the future.
5. Have some grit
Don’t be discouraged by a slow rise in following or low engagement at the start. Your following will come with time if you’re committed. However, there are things you can do to speed this up. Pay special attention to peaks in engagement and try to explain them then replicate them. Be analytical and keep an archive of your posts, captions, hashtags to look back and evaluate your progress.